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David S. Holloway hearts photography!!!

Posts tagged redrock

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one small step… for 5D filmmakers.

The beauty of footage made with DSLRs is only matched by the awkward designs of the cameras. These cameras were made to make still photos in the most traditional hand under the lens, hand on the grip and eye to the eyepiece sort of way. Now they have this wonderful capability of creating stunning video, but it requires you to hold the camera away from your body trying to focus using the live view. Simply put, it is not easy and it is not good. 

But where there is a will there is a way and this need has captured the creative minds of dozens of companies looking to create useful products to fill this void. There are literally hundreds of third party products designed to make it easier to create great video using DSLRs. Out of all the seemingly endless products i think the Redrock Micro EVF (Electronic Viewfinder) will prove itself to be the one of the most useful (i haven’t gotten my hands on one yet). 

evf image

The first time i saw Vincent Laforet with a decked out DSLR i thought he had gotten it all wrong. He had taken this tiny and amazing little video camera and made it into a monstrosity with every gadget attached. It was no longer svelt and mobile, it had become just like any other video camera. Soon after that i wound up shooting a music video with a couple of Canon 5D mkIIs decked out with Redrock rails, follow-focuses and external monitors. After just a few minutes of shooting with them i realized that i was wrong before; this equipment made the shooting nearly effortless, it solved problems and created new opportunities because it gave me the opportunity to use techniques i couldn’t without them.


The Redrock Micro EVF is the next big wave because what it does is provide a customizable monitor for viewing the footage as you shoot. Now you are no longer constrained to shooting handheld with your eye pressed up against an eyecup attached to the back of the camera. This gives shooters a comfortable shooting platform that is more natural and will mimic the feel a traditional video cameras with the possibility of using a shoulder rest and having the eyecup where your eye is, instead of craning over to focus. This is… umm… well, it’s great.

Filed under redrock dslr film video evf gear